PRAI Beauty is an American brand that was founded by beauty industry veteran and animal philanthropist, Cathy Kangas after realizing that the industry was shutting out women over fifty by targeting younger woman with their products and marketing campaigns. Cathy set out to create something truly beautiful: a skincare brand that speaks to women of ALL ages, while helping animals with each sale (I mean, what’s not to love?). It goes without saying that PRAI Beauty products are never tested on animals and all Vegan.
Each product sale helps fund valuable animal rescue efforts across the globe.
Cathy Kangas
I love how PRAI have developed a complete collection of targeted skincare products to help lift, firm, brighten and tighten the skin. PRAI pride themselves on helping women understand why using specifically created products for the most forgotten areas is so important.
When the brand reached out to ask me if I’d like to try their line of products targeted for the neck and décolletage, I was super excited because, at 48 years of age, it’s my décolletage that’s been the most ravaged by time. Years of sun exposure – many times without any sun protection – coupled with neglecting the area have resulted in lines, wrinkles and a very uneven skintone. It’s an area of great concern for me (you’ll know this if you follow me on social media) and I’m spending BIG money not only on beauty products for the area, but on treatments like IPL just so I feel confident enough to wear clothing that shows my décolletage. Getting my damaged décolletage back to divine is an ongoing journey.
For the past month I’ve been trying the 5 products below from PRAI and I’m very encouraged by the difference in tone, texture and hydration levels I’m seeing.
I’m excited to share my discount code with you all: LOVEYOURNECK that will entitle you to 20% off PRAI Beauty products and free shipping.
Ageless Throat & Décolletage Anti-Ageing Neck Crème R960 – BUY
This is PRAI Beauty’s #1 bestselling product. In fact, one is sold every minute worldwide! For good reason too, because it’s really fabulous. This rich and very luxurious crème contains Seplilift technology to restore elasticity and boost Collagen production, Hyaluronic Acid to plum and fill wrinkles, Shea Butter & Squalene to lock in moisture and deeply hydrate and Vitamins A, E and F to rejuvenate ageing and damaged skin. Also included is the PRAI extract that adds suppleness and a glow. This crème works to lift and tighten sagging skin while diminishing lines and crepiness. After just 7 days, visible results are noticeable.
You use a pea sized amount in the morning, applying the formula in smooth, upwards strokes from cleavage to chin and round to the back of the neck (where neck creases can start). It’s best to smooth this formula on, rather than to rub it in.
Ageless Throat & Décolletage Anti-Ageing Neck Night Crème R1,375 – BUY
I find the lines on my décolletage appear worse in the morning. Aside from the fact that I sleep on my side (this is one of the causes of the lines), skin also naturally loses moisture overnight. This night crème contains 9 different hydrators to keep the skin bathed in moisture. Additionally, two forms of Retinol – the gold standard of anti-ageing ingredients – maximise the body’s overnight repair process to boost collagen, diminish fine lines and wrinkles and visibly brighten the skin. I sue mine after applying the Ageless Throat & Décolletage Serum, smoothing the formula using upward strokes, much the same way as I use the day formula.
Ageless Triple Action Radiance Tonic R825 – BUY
This beautifying tonic works to exfoliate, resurface, brighten and firm the skin. The formula contains gentle Lactic Acid (that even the most sensitive skin can use) to effectively remove dead skin cells, fade dark marks and soften fine lines. Salicylic Acid penetrates through oil to clean out the pores, rid the skin of congestion, soothe redness and eliminate any blemishes. Papain Enzyme works to give the skin a glow and counteract dullness and sun damage. To soothe the skin and reduce any redness, Aloe Vera and Zinc have been added.
To use, give the formula a good shake. Sweep a cotton pad that’s been saturated with the formula over cleansed face and neck, working from the cleavage to chin, then upwards from chin to forehead. Avoid the eye area.
Ageless Superboost Capsules R1,125 – BUY
These capsules target deep set wrinkles on the face, neck and décolletage. Each capsule contains a precision dose of botanical extracts, nourishing vitamins and hyaluronic acid. They work to smooth, plump and restore radiance to dull, dehydrated skin.
You open the capsule by gently twisting then end, then apply the formula onto cleansed skin blending upwards onto clean skin on neck, décolletage and face.
Ageless Throat & Décolletage Serum R1,250 – BUY
I do LOVE this serum with its genius rollerball applicator! The formula contains Goldenrod Extract to shield skin from daily environmental damage; Hermatite Extract to improve tone and texture and red algae to bind water to the skin for lasting hydration.
Also included is PRAI oil to ensure the softest skin. This serum works to reverse stubborn signs of ageing by reinforcing the skin’s natural moisture barrier, boosting collagen and protecting from free radical damage. It can be used alone or with the Ageless Throat & décolletage Crème (the way I use it). You simply apply a thin layer morning and evening in gentle upward strokes from cleavage to chin.
To learn more about PRAI Beauty, follow the brand on Instagram HERE on Facebook HERE or check out their website HERE.
