There are moisturisers, and then there’s La Prairie Pure Gold Radiance Cream. I’ve tried a lot over the years, but this one truly feels like something special – like a golden hour glow for your face, no filter needed.
From the moment I opened the jar, I knew my mature skin (I’m 51 years old next week!) was in for a treat. The cream itself has a rich, velvety texture, and applying it feels almost ceremonial – a little moment of indulgence in an otherwise busy day. Inspired by the golden hour light that dances over the Swiss Alps, this cream is all about radiance. And not the kind that disappears in 10 minutes. I’m talking about that lit-from-within glow that actually lasts.
The magic lies in something called the Pure Gold Diffusion System – La Prairie’s own technology designed to bring back life to skin that feels a little… well, tired. Whether it’s stress, dryness, or just the natural effects of aging, sometimes our skin just needs a little extra. This cream delivers that in the most luxurious way.
Let’s talk benefits – and yes, I’ve seen these in my own skin. It deeply hydrates, which is an absolute must for me. After using it consistently, my skin looks noticeably smoother and more even in tone. There’s a softness that wasn’t there before, and an undeniable glow – like I’ve just come back from a weekend in the Alps (if only!). The formula also helps to boost skin volume and structure over time, which gives that plump, healthy look.
Scientifically speaking, it’s fascinating. Gold isn’t just in the name for show – it’s actually in the formula. Gold has the unique ability to enhance radiance and deliver active ingredients where your skin needs them most. If your skin is feeling thin, dry, or dull, this cream was basically made for you. It works in three phases: first, you get an immediate glow from the gold particles. Then, a powerful infusion of nutrients helps replenish your skin. Finally, there’s a slow-release effect that keeps working long after you’ve applied it.
The results? Skin that looks and feels revitalised, replenished, and enriched.
Application is also something I’ve grown to enjoy. It’s more than just slapping on moisturiser – it’s an intentional ritual. After cleansing and toning, I warm a small amount in my hands and use gentle upward motions, following La Prairie’s suggested method to really allow the cream to absorb. It’s honestly the most luxurious part of my routine, morning and night.
Now, I’ll be honest – this is not a budget buy. It’s an investment piece in every sense of the word. But if you’re looking for a skincare product that genuinely delivers visible results and makes you feel a little fancy every day, this is it. Think of it as skincare couture – a little decadence for your top shelf.
Because let’s be honest – sometimes your skin deserves a bit of gold.
Shop the La Prairie Gold Collection in stores at selected Woolworths and Edgars Beauty outlets or online HERE
