I’m so honored to be among one of the few local media given exclusive rights to show you the new Lancôme La Vie Est Belle communication that has just gone live worldwide.
But, before you watch the beautiful video, let me set the scene:
A beautiful smiling woman rises in the middle of a dinner in a grand and coldly formal room. She moves towards an unknown destination with the other guests naturally following in her wake – the power of charisma and conviction. There is an obstacle before her – a wall that disintegrates into diamond dust as she touches it.
A sparkling rain that falls to the ground to discover a new place. We see an elegant evening and an equally elegant crowd. Is this what she’s searching for? Maybe. Not quite, maybe, in spite of the palpable joy and the warmer ambiance. Radiant, she dazzles the guests and invites them with an infectious smile to follow her, determined to continue on her quest.
A second wall falls when touched by the palm of her hand. The ultimate liberation – An ending, but like a beginning. We see a garden looking out over the sparkling pink Paris sky and the Eiffel Tower. We witness the joyful tranquillity of a summer night. Light bursts from the chandeliers hanging from branches. We witness joy of dancing and being together. How can we resist happiness that is never better or more intense than when shared?
Life is beautiful!
And here it is, the hotly anticipated, just released new communication for La vie est belle – you saw it here first!
When asked what message she hopes to relay to women about beauty through her role with Lancôme, Julia Roberts had the following to say: “For me, beauty is about your spirit, and that’s what we try and convey in the La vie est belle campaigns: Be happy and live the life you want to live. That’s the key to looking your best.”
I love Julia’s chosen words – Be happy and live the life you want to love – I think that may just become my new mantra.
GIVEAWAY
To celebrate the worldwide release of the new communication, I’ve got a bottle of La Vie Est Belle L’eau de Parfum Intense, valued at R1300. To enter, leave a comment in the comments section below this post telling me what makes you feel beautiful. Please ensure you leave your email address (only I can see it). I’ll announce the winner next week Monday 29 February and will be notified by email.
