diamonds quote

As many of my readers know, I have a ‘thing’ for fine, beautiful jewellery. But fine jewellery is expensive and hardly affordable – right?

Wrong! I’m thrilled to introduce you to “Why”, a fine jewellery brand developed by the renowned Uwe Koetter.

The Why brand was borne in response to constant changing consumer demands, with a specific focus on Generation Y consumers. The collections epitomise affordable, top quality, trend-setting jewellery – each with a unique sparkle.

Why pieces are manufactured using sterling silver that’s plated in white gold, yellow gold or rose gold. Each piece has at least one (real) diamond for that extra sparkle you deserve. Best of all is the pricing that starts from R500 with the most expensive pieces (engagement rings) costing R12 000. Yep, you read that right.

Take a look at these stunning pieces and their brilliant prices

IMG_6003

  1. Big Oval Scallop Collection – Amethyst ring R3000 – BUY IT HERE
  2. Crown Collection – 13 Diamond ring R2200 – BUY IT HERE
  3. Rose Gold Plated and Solitaire diamond and chain R5700 – BUY IT HERE
  4. Lotus Collection – Topaz chandelier earrings R3500 – BUY IT HERE

 IMG_6004

  1. Africa Collection – Rose Gold diamond hammered ring R1200 – BUY IT HERE
  2. Oval Scallop Collection – Rhodolite ring R2800 – BUY IT HERE
  3. Shapes Collection – Square diamond bracelet R700 – BUY IT HERE
  4. Floral Collection – Diamond chandelier earrings R1500 – BUY IT HERE

 IMG_6005

  1. Africa Collection – 9ct gold and halo diamond ring R6500 – BUY IT HERE
  2. Stax collection – Diamond triangle ring R1000 – BUY IT HERE
  3. Colour stack collection – Amethyst ring R1200 – BUY IT HERE
  4. Lotus Collection – Topaz pendant and chain R1800 – BUY IT HERE

 IMG_6006

  1. Floral Collection – Diamond pendant and chain R1100 – BUY IT HERE
  2. Stax collection – Diamond Circle Ring R1000 – BUY IT HERE
  3. Pearl Collection – Pearl Stud earrings R1600 – BUY IT HERE
  4. Crown Collection – 3 Diamond pendant and chain R1100 – BUY IT HERE 

Why also offers a unique service whereby you’re able to work together with their design team to create your own unique jewellery piece designed only for you, no matter where in the world you are.

How and where to purchase Why jewellery

If you live in, or are visiting Cape Town and would like to view the entire range and meet with our brands  designer, pop into the Uwe Koetter Flagship store and workshop in the Cape Quarter Lifestyle Village or in the Alfred Mall at the V&A Waterfront.

E commerce website

Why embraces the online savvy individual via their easy to use on e-commerce website (click here) where you are able to browse through our current range or contact us for that exclusive, bespoke jewellery pieces designed especially for you.

Check out the Why website here or follow the brand on Facebook  for regular updates.

  • Share