As someone who has spent years in the beauty industry, I’m always interested to see how skincare evolves — especially when it comes to younger skin. Recently, two respected South African dermatologists who I absolutely adore, launched a brand that immediately caught my attention: BEAM, a skincare range created specifically for tween and teen skin.
Developed by dermatologists Dr Lauren Knight and Dr Tarryn Jacobs, BEAM was born out of something they were seeing more and more in their practices: very young patients becoming curious about skincare, but feeling overwhelmed by complicated routines and products designed for adult skin. At the same time, many parents were unsure about what their children should actually be using.
Tween and teen skin is still developing — both physically and emotionally — and that’s exactly where BEAM comes in. The goal of the brand is refreshingly simple: to help young people build healthy skincare habits from the start with products that are safe, effective and truly age-appropriate.
Rather than pushing trends or complicated routines, BEAM focuses on the basics. The range follows a simple three-step philosophy: cleanse, moisturise and protect.
The Jelly Pop Milky Jelly Cleanser R280 BUY is a gentle, non-stripping cleanser designed to remove dirt and excess oil while still keeping skin comfortable. It contains skin-loving ingredients like jojoba and glycerin for hydration, soothing allantoin for sensitive skin, and inulin, a natural prebiotic that helps support the skin’s microbiome. The result is skin that feels clean, soft and balanced — never tight or dry.
Next comes the Gleam Cream Water Whip Moisturiser R320 BUY a lightweight hydrator that delivers exactly what young skin needs without feeling heavy. It’s formulated with ceramides to support the skin barrier, niacinamide to help balance and brighten, and a blend of glycerin and hyaluronic acid for lasting hydration. Soothing ingredients like panthenol and allantoin add extra comfort, while inulin again helps support the skin’s natural microbiome.
One of the things I really appreciate about BEAM is its approach. Instead of introducing harsh actives, anti-ageing messaging or fear-based skincare narratives, the brand focuses on building confidence and healthy habits. The tone is supportive and positive — almost like a knowledgeable older sibling guiding you through the basics.
Importantly, BEAM isn’t designed to treat medical skin conditions. Instead, it’s intended as a foundational routine for generally healthy tween and teen skin, and it can be used alongside prescription treatments when recommended by a doctor.
In a world where social media can make skincare feel complicated and trend-driven — even for young people — BEAM offers something refreshingly calm and evidence-based. The brand encourages consistency, simplicity and self-acceptance, helping young people feel comfortable in their own skin.
Created by dermatologists (and moms), BEAM bridges the gap between medical credibility and real-life usability — something both parents and young skincare beginners will likely appreciate.
You can learn more at www.beamskin.co.za or follow the brand on Instagram HERE
A gentle start to skincare — exactly where it should begin.
