As a 50-year-old woman, I find it SO refreshing seeing women my age fronting skincare campaigns. I’ve always wondered why beauty brands, in particular, think that using models – often only barely out of their teens (often without a wrinkle in sight) – is a good idea when trying to sell skincare to older woman.
Thankfully this is changing. Have brands realised the spending power lies with the more mature subgroup of woman, or are they actually celebrating mature woman and the privilege of ageing?
Most 45+ woman I know don’t want to look like a twenty-year-old. They want to look like themselves, with more radiant and firm skin.
I was so happy to see Franco-British lifestyle consultant, designer, stylist and former model Lucie de la Falaise has been announced as the new face of Sisley’s Sisleÿa anti-aging skin care range.
Sisley say her natural, radiant beauty perfectly represents the line’s philosophy of graceful, balanced aging. “Graceful, balanced ageing”, I LOVE that term!
I recall when a young Lucie was a model in the 90’s. Along with the Supermodels of the day, a younger tribe of women were emerging as the look de rigueur. Maybe it was the influence of grunge on fashion that signaled a rejection of glossy perfection when the designers started favouring more androgynous, waif-like models. Falaise was one. She started her career as a model when she was discovered by the artistic director of US Vogue André Leon Talley. She went on to model for the best-known fashion houses.
In 1992, she made the cover of Italian Vogue when she was photographed by Steven Meisel, leading to an array of images taken by the most famous photographers of the time: Peter Lindbergh, Paolo Roversi, Corinne Day, Tim Walker… The future socialite racked up magazine covers for various editions of Vogue (US, Germany, Australia), Harpers & Queen (previously Harper’s Bazaar), Elle (France) and more.
When Lucie celebrated her fiftieth birthday last year, it became clear: who better than Lucie, whose effortless elegance has left its mark on fashion history and continues to influence the lifestyle world, to represent Sisleÿa’s anti-aging excellence?
Lucie has been using Sisley products for many years. She was immediately taken with the lightweight textures of the masks and the delicate, barely-there fragrances of the products. She was impressed by how effective all of the products and how they offered excellent protection against various external aggressions like urban pollution, wind, and sun. Her loyalty was secured when she became aware that Sisley only uses the best botanical ingredients from nature.
As a lover of beautiful objects and artistry, with a taste for a certain art de vivre, and someone who has strong family values and a deep bond with nature and the hidden treasures of plants, Lucie de la Falaise epitomizes the Sisley woman.
A nature-lover from birth, Lucie made the decision to leave New York and move to the British countryside with her husband Marlon Richards (son of Rolling Stone guitarist, Keith Richards) despite having always lived in New York together. It was here that they brought up their three children. Lucie says going back to her roots inspired her and gave her the impetus to enter into fashion and lifestyle styling. Collaborations with several fashion houses followed, including Dior and Schiaparelli. Lucie now heads up her own eponymous design studio.
Shop the Sisleÿa range by SISLEY HERE
