Gucci Westman was born in California and raised in Sweden. She has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar, ad campaigns for Louis Vuitton and Dolce & Gabbana, and backstage at fashion shows such as Brock Collection and Oscar de la Renta.
She rose to prominence creating dewy, supernaturally glowy looks for celebrity clients including Jennifer Aniston, Anne Hathaway, Reese Witherspoon, and Gwyneth Paltrow—establishing her highly coveted ‘second-skin’ approach to makeup.
A lifelong vegetarian with a commitment to holistic living, Gucci feels strongly that ‘luxury,’ ‘efficacy,’ and ‘clean’ don’t have to be a contradiction when it comes to exceptional makeup. For her first beauty line, she designed a creamy range of seamless foundations, blushes, bronzers and highlighters that take a ‘plants-first’ approach to crafting the perfect canvas.
Developed to work together as a “makeup wardrobe,” Gucci’s mission is to provide women with a seamlessly edited range of options as multifaceted as their lives. Naturally beautiful, radiantly amplified skin, now available to everyone.
Westman Atelier strive to make products that are luxurious, effortlessly beautiful and formulated with clean ingredients. They are a balance of perfect shades and buttery textures that melt into the skin. The formulations contain plant-based actives and cutting-edge science.
Westman Atelier believe makeup should do more than enhance — it should calm, replenish and balance. Westman Atelier ingredients are thoughtfully curated by Gucci in the lab alongside the very best chemists to create skin-nourishing, clean makeup that uses potent actives at clinically proven efficacy levels—and performs at the highest possible standard. We work only with formulators we know and trust and we rigorously research what goes into each product. That means we’re always learning and evolving.
“I thought there’s no point in launching a line that simply is going to colour the skin. I really wanted my products to correct, heal and soothe the skin” Gucci Westman
I was lucky enough to receive a few products to play with and did a full face of make-up using the products below:
Westman Atelier Squeaky Clean Liquid Lip Balm in “PipSqueak” R725 – BUY
This tinted lip treatment cushions lips with weightless, “juicy” nourishment to hydrate and protect. The formula contains naturally derived pigments, squeaky clean ingredients, and an innovative gel-oil system that imparts an unforgettable luxurious sheen. You can wear it alone or layer some over your lipstick to add depth and shine without stickiness. The formula contains no parabens, no PEGs, no talc, no phthalates, no synthetic fragrances and is not tested on animals.
Apply Squeaky Clean from the center of the bottom lip outward and blot for a boosted natural lip tone. For a juicy look with more depth, layer over saturated lipstick in a similar shade.
Westman Atelier Eye Pods in Les Jours R1905 – BUY
I’m obsessed with this eye shadow trio that allows for soft definition and sumptuous blendability. These shadows are truly something else: velvety, a buildable cream-powder formula with a wonderfully weightless finish. They are formulated with silky emollients for excellent blendability, and have a springy, elastic texture and buildable payoff with zero fallout—intuitive and easy, the way makeup should be!
And the packaging is just beyond clever! The innovative and magnetic pods snap together or apart for easy portability. Keep them in the cute pink fabric pouch that comes with the product.
Gucci’s Top Application Tips:
Use the lightest colour to highlight the inner and outer corners of the eye to brighten and lift.
Use Westman Atelier Eye Shadow Brush I, a flat tapered brush, to glide color onto the lids and Westman Atelier Eye Shadow Brush II, a dome-shaped brush, for blending.
Apply one shade as a subtle wash across the eyelids or layer additional shades to build colour and intensity.
Use the deepest shade in the palette as a soft, smokey eye liner on top and lower lash line.
A cool taupe or sheer brown shadow that’s one to two shades deeper than your natural skin tone creates an instant eye contouring effect when blended into the crease of the lid.
Westman Atelier Eye Shadow Brush II R1345 – BUY
I can’t get enough of the sumptuous, fluffy bristles and a soft rounded shape of this eye shadow brush – a blending essential. It beautifully diffuses and refines color for a seamless, professional finish.
All Westman Atelier make-up brushes are handmade in Kumano, Japan by the most prestigious brush maker in the world. They are made using cruelty-free, super soft nylon fibers to allow for optimal density and function. They are ideal for working in short strokes to diffuse shadow, soften edges, and give rich shades an easy lived-in look.