I’m SO excited to introduce you to Afari – a new, high-end, South Africa skincare line.
Afari is the brainchild of renowned beauty entrepreneur Margaux Knuppe. It was Margaux who brought the concept of the beauty box to South Africa when she launched Ruby Box years ago (and, might I add, she was only in her early 20’s at the time!). She also worked on many local titles as a beauty editor. She is passionate about beauty & knows her stuff.
When she whispered to me two years back that she was developing a skincare line, I was beside myself with excitement. “When will you launch?”, I asked her. “Not just yet, I’m looking for a unique, indigenous, South African ingredient that hasn’t been used before for my line,” was her response.
That unique, indigenous South African extract is Bulbine frutescens, a small indigenous shrub that only grows in the dry valleys of Southern Africa. This succulent plant contains a gel-like sap in its leaves, which has been used by generations of traditional healers as a remedy for skin injuries due to the soothing, anti-inflammatory effect of the sap. Newly released scientific research has shown the plant has a lot more to offer; the sap has clinically proven benefits in the stimulation of collagen synthesis, a fundamental process in maintaining skin’s healthy, youthful-looking appearance.
Key benefits of Bulbine frutescens include:
Immediately noticeable tightening of the skin
Quickly and reliably minimises the appearance of wrinkles
Clinical trials have shown that wrinkles around the eye area may reduce by up to 74% one hour after use.
Scientifically proven to visibly lift and improve the structure of sagging skin.
I also love that Each Afari product sold directly benefits the women harvesting the plants in rural Limpopo, South Africa.
The Afari skincare collection is cruelty-free and only uses skin-friendly ingredients that have proven results. The range contains no parabens, mineral oils, sulfates, silicones, petro-chemicals or synthetic dyes.
The Afari range consists of 4 products: a cleanser, serum, day and night cream. Let’s take a closer look.
Afari Priming Cleanser R595 – BUY
This gentle, silky cleanser effectively removes makeup and impurities, leaving skin perfectly primed for optimum absorption of skincare products used after. It leaves skin feeling clean, supple and soft. This cleanser is super gentle and can be used by all skin types.
Afari Brightening Elixir R1595 – BUY
This powerful serum visibly diminishes the appearance of discolouration and uneven skin. It’s packed with radiance-boosting ingredients to reduce and prevent the formation of new skin discolourations. With daily, continuous use, the skin is visibly brighter, more even, and radiant. It can be used morning and evening on all skin types.
Afari Protecting Day Cream SPF30 R1395 – BUY
The ultimate defence, this hydrating sunscreen provides daily broad spectrum protection against skin-damaging UVA and UVB light to help maintain a youthful-looking complexion. The weightless formula provides a dewy finish without any white residue or greasiness. It’s Ideal for going barefaced, or as an invisible primer under your makeup.
Afari Overnight Regenerating Cream R1395 – BUY
Wake up to noticeably smoother, more radiant skin with this intensive overnight treatment. The formula is packed with potent, skin-repairing ingredients that stimulate natural collagen production and promote cell renewal while you sleep. Upon waking, skin looks plumper and more youthful.
And, can we just take a moment to chat about the gorgeous outer packaging? I just love it!
Well done on the launch of your beautiful skincare line, Margaux! I’m sure I speak for all the beauties when I say we’re so VERY proud of you & have no doubt Afari will be a huge success.