So many things get better with age, but sadly, our skin isn’t one of them!
As we age, collagen & elastin production slows, skin can become drier, dark spots and pigmentation become very visible and cell renewal slows down, leading to less radiant skin.
Thankfully we have serums. If you haven’t already, now is the time to incorporate one into your beauty regime. Now, as a beauty editor, I know there is some real confusion around serums – what they do, how they differ from moisturisers and how to select one & incorporate it into your regime.
What is a serum?
Serums are a concentration of active ingredients that are specially designed to penetrate deep into the skin, targeting specific skin issues like ageing, wrinkles, discolouration, dehydration, acne etc.
How does a serum differ from a moisturiser?
A moisturiser sits on the surface of the skin & holds moisture in, keeping the skin hydrated. A serum has a much smaller molecule that can penetrate deep into the skin. Serums contain a host of active ingredients that once absorbed, can deliver visible results.
Serums should be used day and night, on clean skin, BEFORE you apply your moisturiser.
The most important thing to remember when purchasing a serum is to select one that’s designed to address your skin’s specific concerns.
Serums are generally expensive, however, today I’m going to tell you about one I really LOVE that sells for only R189.95.
The formulation is just brilliant, as it contains an advanced Retinol-C Complex that releases Retinol (just the BEST anti-aging ingredient EVER!) for 24 hours nonstop. Retinol can irritate, but this one is stabilized, so chances of having any kind of reaction is minimal.
Also contained in the formula is an intelligent Pro-Cell Complex, which contains a special ingredient that boosts collagen production while preventing dryness – giving your skin up to 3 x more cell renewal power. And cell renewal equals more smooth, radiant skin.
The serum itself is lightweight and creamy and absorbs really quickly. It has a pale yellow colour, but then again, most retinal based formulas do because Retinol is bright yellow in appearance. This serum leaves the skin feeling hydrated, although I recommend using a day cream over it (try the Pond’s Age Miracle Day Cream SPF15). Although, if you have very oily skin, you may find this serum nourishing enough.
I just love how it instantly primes and renews my skin and know you will too!
Next up is another product that I’m totally besotted with. If you follow me on any social media platforms, you’ll have seen me raving about the Pond’s Serum Sheet Masks which retail for R49.95 for one.
FYI: It’s impossible to look glamorous in a sheet mask #LOL
Sheet masks, for those of you who don’t know, are face shaped sheet fabrics that are soaked in serum.
Ladies, if you haven’t yet tried these, do yourself a favor and get one. Three variants are available, Firming (purple), Wrinkle Correcting (red) & Brightening (pink).
Each of these sheet masks are saturated with serum targeted at a specific condition (lack of firmness, lines & wrinkles & Brightening/pigmentation). In fact, one sheet masks will give you a 30X serum intensity!
The Firming Serum Mask BUY (my favourite) contains collagen, hyaluronic acid and brown algae extract – all excellent ingredients that work to hydrate, smooth and firm the skin.
The Wrinkle Correcting Serum Mask (BUY) works to boost the skin’s renewal power and contains green retinol, hyaluronic acid and avocado extract. It plumps fine lines and intensely nourishes the skin.
The Skin Brightening Serum Mask (BUY) works to brighten the complexion and is excellent for those struggling with dark spots and pigmentation. It contains Niacinamide to brighten, Vitamin E to nourish and sea daffodil.
The Pond’s Serum Masks are super easy to use. Apply them onto clean skin, allow the sheet mask to work its magic for 15 minutes, then remove. Massage any excess product into the skin, and DON’T rinse off – you want that serum to get to work!
*This blog post is sponsored by Pond’s*