Two weeks back I was introduced to the new Authentic Beauty Concept.

This is a haircare range centered around the concept that beauty has no rules and I flippin’ LOVE it!

Gone are the days where hair is forced to follow ridged, old school conventions. Authentic Beauty Concept celebrates realness & honesty. The hair of today follows a new language, celebrating the loose textures of true beauty. It’s what you don’t see that makes the difference; care products creating the canvas for beautiful hair with substance to it, and styling products with a ‘no styling’ approach invisibly enhancing authentic hair. It’s about building on the natural beauty that is already there. Effortless in every way, perfectly (im)perfect touchable hair create this kind of crafted quality – reduced luxury.

Authentic Beauty Concept is a brand where nature meets science with purified ingredients powered by ultrasound decomposition and steam distillation; this is a very gentle way of extracting natural ingredients – whilst preserving their benefits. Authentic Beauty Concept products are free from silicones, sulfates, surfactants and Parabens. The products use mainly Vegan ingredients. All bottles and jars are fully recyclable.

The launch was held at the elegant Marios Company Hair in Green Point Cape Town.

Take a look at Marios beautiful space below!

Can I just say that the reclining leather washing beds at Marios make for the most comfortable hair wash EVER! Really, all salons should have these.

There are 5 ranges available within Authentic Beauty Concept:

Glow (pink packaging) is a range for colour treated hair. It contains date & cinnamon extract. It works to lock in colour and give hair brilliant shine. In Glow you’ll find a cleanser, conditioner, mask & essence.

Hydrate (blue packaging) is for dry hair. The range is enriched with mango – an antioxidant, and basil – renowned for its soothing & purifying properties. In Hydrate you’ll find a cleanser, conditioner, cleansing conditioner, spray conditioner, mask, lotion & Essence.

Replenish (yellow packaging) is especially created for damaged hair. This replenishing range contains extracts of maple & pecan that restores shine while nourishing the hair. In Replenish you’ll find a cleanser, conditioner, spray conditioner, mask, essence and a balm.

Amplify (green packaging) is for fine hair and contains a green tea extract. In Amplify you’ll find a cleanser, conditioner & spray conditioner.

A deep cleansing shampoo that all hair types can use is also available. It has rice extract that helps absorb grease and impurities from the hair & scalp. If you use styling products regularly, you should wash your hair with a cleansing shampoo at least one a week to get rid of any products build up.

There is a comprehensive range of styling products within the Authentic Beauty Concept range that includes: a primer, heat protectant, Mousse, shaping cream, gritty wax paste, solid pomade, dry shampoo and two hairsprays.

Pricing is not too extreme with cleansers (shampoo) retailing for R380, conditioners for R410 and treatment masks for R500. Most of the styling products cost R410 with the exception of the shaping cream, hairsprays & heat protectors which all retail for R425.

My stylist used the Glow Cleanser (R380) & Conditioner (R410) on my hair. The Glow Cleanser moisturises and seals the cuticle to preserve coloured hair, while the conditioner moisturises, detangles and leaves the hair soft & shiny.

After washing & conditioning, we decided I’d wear my hair straight. My stylist applied some of the Authentic Beauty Concept Flawless Primer (R410) to my hair as it offers heat protection & light conditioning.

We finished off my look with a spray of the Glow Touch (R410) to give my hair a bit of natural looking shine.

I loved the way my hair looked and felt after using products from the Authentic Beauty Concept range.

To learn more about Authentic Beauty Concept, follow the brand on Facebook HERE

Follow the Authentic Beauty Concept Instagram account HERE

GIVEAWAY

I’d love for one of you to also experience how lovely the Authentic Beauty Concept products are, so I’ve got an incredible hamper valued at R1750 up for grabs.

It contains the following:

1 x Hydrate Cleanser

1 x Hydrate Conditioner

1 x Hydrate Mask

1 x Solid Pomade

To enter, leave a comment below this blog post telling me which two (edible) ingredients the Authentic Beauty Concept HYDRATE range is enriched with.

Please don’t forget to include your email address (only I can see it), so I can contact you, should you be the winner.

I’ll announce the winners name next week Monday 2 September on In My Bag’s Facebook page (FOLLOW HERE)

88 comments

Mango & Basil

Enriched with mango and basil.

Mango & Basil

Mango & Basil 🥭

Mango & Basil (Sounds like the start of a cocktail)

They use basil and mango

Mango and basil❤

Mango & Basil

Basil & Mango

Mango & Basil

Mango & Basil

Mango and Basil. I saw these in my local salon last week. The packaging is so divine!

Mango and basil!

maple and pecon

The Hydrate range is enriched with mango and basil, and sounds divine!! My hair is quite dry at the moment, and could use a bit of help, so it would be wonderful if I could try this range!

Mango and Basil

Mango and Basil

Mango and basil is the answer! Amazing products!

The range is enriched with mango – an antioxidant, and basil – renowned for its soothing & purifying properties.

Mango 🥭 Basil 🌿

Mango and Basil

Mango and basil

Mango & Basil

Mango and Basil

Mango and basil. In love with the sound of these products!

Mango and basil tanel@coca-cola.com

Hydrate is enriched with MANGO (an antioxidant) and BASIL (renowned for its soothing and purifying properties). Love, Love, Love

Mango and Basil! I would love this as I have colour treated(thanks to grey hair) fine textured and dry hair, which I’m trying to repair the damage of, due to styling and colouring damage being more prevelant due to the texture of my hair 💕

Mango and Basil

Enriched with Mango and Basil! It must smell amazing 😱

Mango and Basil – yum!!

Mango and basil

MANGO & BASIL 🍊🎈🌱. My hair is more parched than the Sahara desert … And these products sound delightful . I’d love to try them ! 🌼

Mango & Basil

Mango and Basil

Mango and basil

Mango and basil 🥭🌱

Mango and basil.

Enriched with Basil and Mango! Sounds perfect for summer too!

The range is enriched with mango and basil – would love to win this 🙂

Enriched with mango and basil. Love the packaging!

The range is infused with Mango and Basil. 🥭 🌿- I really love how innovative they are with their formulas, it’s about time companies start incorporating these powerful ingredients, and stop putting harmful chemicals and sulphates in their items.. Just like their name, their ingredients prove the authenticity! I would love to try this range!

Mango and Basil 🍊🌿
Awesome giveaway, sounds absolutely fabulous!!!!

Mango and Basil 🍊 🌿
Sounds absolutely fabulous!!! 💗

Mango & Basil 😍😍.. fingers XXX would be amazing to win this hamper. My hair really needs TLC.😭 From all the chemical treatments done on it ..
🙏🙏🙏

Mango and Basil

This range looks fantastic, I would love to try it…

Enriched with mango and basil…

Mango 🥭 and basil 🌿

Enriched with mango and basil.

Enriched with mango and basil

Mango and Basil (sounds good to eat!)

AWESOME Mango + Basil

Mango and Basil

Mango and Basil

These look like amazing products and would love to try them out. The HYDRATE range is enriched with mango (my favourite fruit) and basil.

Mango, Basil

Mango & Basil

Mango and Basil

Mango & Basil

Mango and Basil

Mango & Basil

Mango & basil 🥭🌱

Mango and Basil ! Wonderful prize !

Mango and Basil

Mango and basil

Mango & Basil

Love to be trying this for my hair.

Mango and basil.

The Hydrate Range is enriched with mango 🥭 and basil 🌿 sounds like lovely products.

Mango and Basil

Mango & Basil 🌱🥭

Mango and basil

Mango and Basil 🙂

Mango & basil

The Authentic Beauty Concept HYDRATE range is enriched with MANGO and BASIL 😁😁😁😁😁🤩 Definently something my hair needs!

Mango & basil

This is the most beautiful & luxurious hair salon I have ever seen. Just be such a treat to get pampered there

Mango & Basil

Mango & Basil

Mango and Basil

Mango and basil.

Mango and Basil

BASIL AND MANGO

It is Enriched with mango and basil.

Basil and mango😍

Mango and basil

Mango and basil.

Dates and cinnamon extract

Mango and Basil

Mango and basil!

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