Last week I was lucky enough to spend three glorious days in warm and sunny Durban with my Unilever family. We were given wonderful insight into all their brands, educated on various community upliftment projects and how all their brands are working towards being more sustainable.
One of the highlights was an incredible brand activation by one of my most loved brands, POND’S.
We were ushered into a beautifully decorated room that was awash with pretty pink light. As we all settled down, the one & only inimitable Thembi Seete (the face of the POND’S Age Miracle line and one of the founding members of Boom Shaka) walked in singing what was probably Boom Shaka’s most loved song; It’s about Time. EVERYONE jumped to their feet and started singing along with her.
But, we weren’t there to sing and dance. Rather, we were about to be introduced to the world’s first AI-Powered skin diagnostic chatbot!
New Skin Advisor Live (SAL) bot combines clinical research data with diagnostic technology to take the confusion out of diagnosing common skin concerns across 4 areas: uneven skin tone, spots, pimples and wrinkles.
Simply called ‘SAL’, the Skin Advisor Live Bot embraces Google’s Highly superior neuro-linguistic programming and BrightTex BioPhotonic’s (BTBP) DeepTag skin diagnosis technology to offer consumers an advanced skin diagnosis through an intuitive and fun chat.
BTBP’s DeepTag technology – a patented skin map technology from Silicon Valley – and clinical research data from The POND’S Institute will be utilised to deliver skin diagnoses of unparalleled accuracy and of a higher consistency match rate compared to dermatologists.
Using their highly customised diagnosis from SAL, consumers are able to select a reliable personal POND’S skincare product and regime recommendation to help meet their particular skincare needs. SAL is available in South Africa via Facebook Messenger.
“POND’S has always been known for providing consumers with expert skincare and making beauty more accessible,” says Kavisha Vather, Senior Brand Manager Face Care, Unilever SA. “We recognise how confusing and overwhelming it can be for anyone to pick the right skincare products when there are so many choices,” says Kavisha Vather, Senior Brand Manager Face Care, Unilever SA. “We want to use technology to solve this problem, by helping consumers gain a deeper understanding of their skin type and matching them with the most effective products. With SAL, consumers can build and optimise their skincare regime – via Facebook – through this science-based, data-led skin diagnostic tool.”
How does SAL work?
Simply click on the SAL link (m.me/PondsSouthAfrica) upload a selfie, complete a short quiz and your customised results will be ready in under a minute.
We also got a sneak peek at the new POND’S Mineral Clay line that launches in September.
Three variants are available in the range: Pimple Clear to target pimples, Flawless Radiance to brighten the skin, and Pure Detox to exfoliate and purify. I tried all three and they leave the skin feeling fabulous. Unfortunately, I don’t have any more info like prices, but as soon as I do, I’ll let you all know (and maybe even do a giveaway).
Here I am with the lovely Nazia Wadee, Miss Earth 2019, trying out the POND’S Mineral Clay products.
I also wanted to give a quick shout out to the AMAZING POND’S Serum Masks. If you follow me on IG or In My Bag on Facebook, you’ll have seen me chatting about these Korean Beauty inspired sheet masks that are made in Korea. Ladies, they are currently my favourite beauty treat. Each sheet mask retails for a very reasonable R49.99 (available at Clicks) and 1 sheet mask has 30X serum intensity. Three variants are available & I’ll briefly take you through them.
Firming Serum Mask (purple) plumps and hydrates the skin with Collagen, Hyaluronic Acid and Brown Algae extract. Choose this mask if you’re suffering skin laxity and dehydration. It’s great for skin’s 40+
Skin Brightening Serum Mask (pink) has a brightening action thanks to Niacinamide and Vitamin E. If pigmentation, dark spots or dullness is an issue, try this mask.
Wrinkle Correcting Serum Mask (Red) plumps fine lines and wrinkles while nourishing the skin with Avocado Extract, Hyaluronic acid and Green Retinol.
Two weeks ago, I received the new POND’S Flawless Radiance Brightening Micellar Water.
I popped it in my suitcase to try out while on the Unilever trip. It can be used on face, eyes and lips and I found it was great at removing all my makeup. It’s super mild too, and you don’t have to rinse it off either. While cleansing skin, it also has a wonderful brightening action thanks to Niacinamide. It leaves the skin feeling clean, smooth and wonderfully soft. At just R79.99 for a 400ml bottle, the POND’S Flawless Radiance Brightening Micellar Water is wallet friendly too.
For those of you who don’t know, POND’S has more than 150 years of skincare expertise and is devoted to making beauty more accessible for everyone. In line with this vision, POND’S set up its research arm The POND’S Institute in 1990. Today, The POND’S Institute has over 700 scientists working to develop the latest technologies to bring you innovative products that are efficacious and enjoyable.
For more information on POND’S, visit www.ponds.com/za. Find POND’S on Facebook (@PondsSouthAfrica), Instagram (@ponds_sa) and Twitter (@PONDS_SA