Towards the end of last year, Emporio Armani launched two new fragrances into the local market – one for him called STRONGER WITH YOU, and one for her called BECAUSE IT’S YOU.

The idea for these two new fragrances was to tell a story around the strength of love, the energy of an authentic connection, and the power of togetherness. The story centers on a couple who love each other with every fiber of their being, and who will love each other forever. At the heart of the story is love – unconditional love, joyful love. This love is reinvented and captured in a pair of fragrances and symbolized by two intertwining rings.


This is a happy, delicious and sparkling scent that falls into the fruity floral category. The opening notes include ripe raspberry and heavenly smelling Neroli. The heart note is made up of rose absolute which lends a sophisticated charm to the scent. As this fragrance dries down, seductive notes of vanilla mix with musks, giving the scent a complex and deep sensuality. I’d best describe Because It’s You as a bold, immediately captivating scent that has an elegant appeal.

Prices: R750 for a 30ml, R1100 for a 50ml & R1320 for a 100ml


Both hubby and I like this original and thoroughly modern fragrance. The spicy top notes include a mix of cardamom, pink peppercorns and violet leaves. The heart note of aromatic sage lends a very elegant vibe to the scent and tempers the heady spiciness. The base notes can only be described as magnetic and sensual and include a smoky vanilla Jungle Essence and a sugar coated chestnut accord.

Prices: R1100 for a 50ml, R1320 for a 100ml & R1700 for a 150ml

The understated bottles are simple yet sophisticated. The rounded forms and curves recall masculine shoulders and feminine hips, giving the flacons a distinct sensuality. Forming the union between feminine and masculine bottles, the round, metal cap adds to the pair’s understated elegance. Underneath the cap, two rings join together & interlock – a bit like interlacing bodies. Etched onto the glass, the ‘O’ of ‘YOU’ also recalls the double rings and unconditional, all-consuming love.

Armani BECAUSE IT’S YOU & STRONGER WITH YOU are available to purchase at selected Edgars and Woolworths beauty outlets. Click HERE to purchase online from Edgars & HERE to purchase online from Woolworths.

Call me cheesy, but would these fragrances not make the most PERFECT Valentine’s day gifts?

Take a look at the Together We Can Fly short film for the fragrances below.

Keen to try these fragrances? Let me know in the comments below, I love hearing from you all.


Bought Because it’s You over the weekend and can’t get enough of it. My husband adores it too. Think I need to buy him the Stronger With You for his upcoming birthday.

Hi Hayley, both are such lovely, wearable scents. I also think you need to spoil your hubby with Stronger For You 🙂

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