I’ve been using BRITA products for years. Stylish and eco-friendly, the BRITA range helps me meet my personal hydration needs with effortless style, while being an ecological and convenient alternative to bottle water. Bottled water can be up to 10 000 times more expensive than tap water. If you’re drinking plastic bottled water, you are quite literally pouring money down the drain and adding to plastic pollution. BRITA filtered water, however, only costs a few cents per litre and can compete with bottled water on all taste and quality levels. And that’s refreshing news for any household budget – especially in this economy.
Fifty years ago, BRITA invented the first household water filter. Since then, they’ve been dedicated to continuously developing and improving their technology to provide the best products and services. At the centre of everything they do is the brands vision of optimising drinking water and improving the way in which people drink water in the future. Choosing BRITA products means taking a stylish stand against environmental damage done by plastic bottles, because with the refillable water jug, carafe or Fill & Go Bottle, you have a great tasting alternative that is kind to the environment.
Why Drinking Water is so Important for Optimal Health
Along with oxygen, water is the basis for life. Water is essential for supplying your brain with the hydration it needs in order to function properly and makes up 70% of our body weight – so staying well hydrated is essential to our health and well-being. Drinking sufficient water ensures vitamins, carbohydrates and protein are properly dissolved, enzymatic reactions happen smoothly and nutrients penetrate the cells. Even our body’s ability to regulate temperature, build muscle and burn fat is linked to water consumption. It’s recommended drinking up to 2 litres (about six large glasses) of fluid every day to prevent dehydration – especially important when exercising. The benefits range from improved concentration and protection of vital organs to a glowing skin.
This is how I incorporate my BRITA products into my everyday life:
BRITA Fill & Enjoy (R500)
With its simple yet modern shape and 2.4L volume, the BRITA Fill & Enjoy water jug is a must-have in any home because it turns tap water into great tasting water. It’s dishwasher safe, fits perfectly into any fridge door and has a practical flip-top lid to allow for easy filling.
The BRITA Smart Light indicator measures both time and water usage. The light flashes when water is poured from the jug, or the button is pressed. Green indicates the cartridge is ok, yellow means you need to change the cartridge soon and red is a prompt to change the cartridge immediately.
The powerfilter MAXTRA+ cartridge (R199.95) has new filter technology making for even better tasting water thanks to the small and round micro carbon pearls. These pearls have many touch points with water and this makes for a better reduction of taste impairing substances, as they are locked away in millions of pores of the Micro Crabon Pearls. The powerfilter MAXTRA+ cartridge also reduce limescale buildup and metals such as lead, copper and chlorine that affect your waters taste and odour. Lastly, the Ultra Mesh assists with holding back any grit or particles.
BRITA Fill & Serve Carafe (R500)
Sleek, stylish and elegant, this Carafe not only provides you with great tasting water, it looks great on any table or desk. It’s been conveniently designed to fit into any fridge door and is made using high quality, long-lasting BPA-free plastic for a glass-like transparency. It’s dishwasher safe too.
The cutting edge MicroDisc filter with ActivSelect technology significantly reduces chlorine and other taste impairing substances in your drinking water. These unique discs are made of compressed natural carbon from coconut shells.
The BRITA memo cleverly tells you when to replace the MicroDisc (see image 2 below)
1) The BRITA powerfilter MAXTRA+ cartridge
2) The BRITA memo in the Fill & Serve Carafe
3) The BRITA Smart Light indicator on the Fill & Enjoy Jug
4) The MicroDisc filter with ActivSelect technology is used for the Fill & Serve Carafe and the Fill & Go Active Water Bottle.
On the Go
BRITA Fill & Go Active Bottle (R299.95)
These nifty water bottles have been a Godsend for both my daughter and myself. Instead of buying bottled water on the go, we now save money and feel great because we’re doing our bit for the environment. My daughter uses hers daily at school. Previously I’d fill up a glass bottle with bottled water from a 5L plastic container. However, the glass bottle proved to be a challenge for a school kid as it was always being dropped and breaking.
The BRITA Fill & Go Active Bottle comes in rugged casing that’s shock resistant (making it perfect for school kids), has an adjustable pull-out mouthpiece, is BPA-free and dishwasher safe. It filters 150L of water which is the equivalent of 300 0,5 L bottles – saving approximately 3kg of plastic and around R1 400 (based on average cost of R6 for a 0,5L bottled water).
I use mine when I hit the gym and like that I’m able to attach it to my gym bag. Once you’ve inserted the BRITA MicroDisc filter with ActivSelect technology, you can fill up with tap water knowing that any traces of chlorine are significantly reduced. The filter lasts for 4 weeks.
BRITA products are available to purchase at the following retailers:
Visit BRITA to find a stockist closest to you & to learn more about the brand.
BRITA is giving one of my lucky readers a Hydration Pack valued at over R2600 containing the following products:
1 x BRITA Hydration Pack includes:
1 x Style+ jug (grey)
1 x Fill & Go Active Filter Bottle
1 x Fill & Serve Carafe
4 x MAXTRA+ filters
1 x 3 pack MICROdisc
To enter, leave a comment below this post telling me how you do your bit to reduce your plastic consumption (I’m genuinely interested to know) and which of the BRITA products mentioned in this post you’d most like to try.
Please ensure you include your email address (only I can see it) so I can contact you, should you be the winner. I’ll announce the winners name on In My Bag’s Facebook page (FOLLOW HERE) next week Monday 17 December 2018.
*This blog post is sponsored by BRITA*