If you’re even vaguely interested in beauty, you’ll have heard about K-Beauty – an umbrella term for skin care products from South Korea. The K-Beauty phenomenon has gained traction worldwide and now we’re able to purchase some of the best K-Beauty brands online in South Africa.
Korean beauty is really all about customization and understanding your skin’s own unique needs. The products contain mostly natural ingredients and the formulations are really gentle on the skin. I always read through ingredients and have been impressed with the high levels of actives found in most products – much more than is usually available in regular, main stream skincare. Add to that is the competitive pricing (even here in South Africa) and one starts to understand why K-Beauty is taking the world by storm. The reason the products are so affordable is because the competition among beauty brands in Korea is fierce, which helps keeps prices down and quality at a premium.
If you think K-Beauty is another passing fad, consider this: Sheet masks, BB creams and Essences all originated in Korea. Korean women are BIG on skincare, and it’s a well know and documented fact that your average Korean women has at least 10 steps in her beauty routine (that’s morning AND evening). The typical regime starts with a double cleansing ritual, winds its way through a series of sheet masks, essences, serums and moisturisers, and wraps up with a good SPF of at least 30. Come evening, the same routine is followed, except the sunscreen is swapped out for a thick, intensely nourishing sleep cream.
Simply put, Koreans are some of the most demanding beauty consumers in the world, so you can rest assured that their beauty products are nothing short of incredible.
There are four great local online retailers that sell a wonderful selection of K-Beauty products, namely; ButterKup Beauty, Luxe Loft, My Koco and Glow Theory.
Below are my favourite K-Beauty products and a little overview of each.
Dr.Jart+ (R70 – R80 per mask) – BUY
These beauties have reached cult status worldwide and provide targeted benefits to the face, eye and neck area. There are masks that brighten, purify, fight blemishes and hydrate. Each mask is made with fine cellulose fiber to help deliver maximum targeted actives to the skin while creating a cooling sensation to calm skin, and acupressure to support circulation. The masks contain no Parabens, Sulfates, artificial colour or fragrance, alcohol, mineral oil or DEA that can cause irritation.
Dr.Jart + masks are suited for all skin types, even sensitive.
Laneige Lip Sleeping Mask (R350) – BUY
If you’re into K-Beauty, you’ll have heard about this cult favourite lip sleeping mask. It’s an ultra-nourishing, leave-on treatment that hydrates and protects the pout while you get your beauty sleep.
Come morning, you wake up with smooth, soft and supple lips. While it’s termed a ‘sleeping mask’ you can also use it throughout the day. And the packaging is just EXQUISITE!
Aromatica Organic Rose Hip Oil (R560) – BUY
I’ve been using this for two weeks now and am IN LOVE! Made using Ecocert certified approved rosehip fruit oil, this nourishing facial oil delivers nutrients and moisture to the skin. Rose hip is high in Vitamin A and Omega 3, 6, and 9 oils. Along with providing moisture to the skin, this facial oil also helps to strengthen the skin’s barrier. You can either apply 2-3 drops alone or mix with your favourite moisturiser (which is how I use it), then massage into the skin.
The Lotus Jeju Lotus Leaf & Lemon Mist (R420) – BUY
I LOVE a hydrating facial mist and this one ticks all the boxes. Loaded with antioxidants to help your skin fight off free radicals, it also contains hydrating natural oils and restorative aloe and lotus leaf extract. Made using real lemon extract, this mist also has brightening qualities. You’ll see the lemon extract separates from the water, so it needs a good shake before use to ensure the lemon oil extract and water mixes. Spritz onto clean skin, over make-up, as a pick-me-up during the day – whenever you feel your skin needs a bit of a pep-up.
Heimish All Clean Balm (R275) – BUY
If you like oil or balm cleansers, you are going to adore this one that effortlessly removes all traces of dirt and make-up (even long-wearing eye makeup). This balm applies as a solid texture, transforms into a silky oil cleanser when massaged in, then emulsifies and becomes a milk when water is added. It dissolves any makeup, excess sebum and impurities without leaving the skin tight or dry – making it an excellent choice for dry, sensitive or rosacea skin types.
Heimish Bulgarian Rose Water Hydrogel Eye Patch (R285 for 60) – BUY
It was love at first sight with this beauty. Aside from the gorgeous packaging, these eye patches are fantastic for a quick pick-me-up, or when your eyes are feeling tried at the end of a long day (or night). Because of the high levels of Niacinamide contained in the product, they do a great job of brightening dark under eyes while firming and hydrating the skin. The star ingredient, Bulgarian rose water, is filled with vitamins and minerals that hydrate and contain anti-inflammatory properties (bye-bye bags). The unique highly elastic hydro-gel material used for the eye patches allows the essence to fully absorb into the skin. Best of all, you don’t need to just use these beauties around the eye area – you can use them on any areas of the face that needs hydration like around the lips, or even on forehead lines. These really are a must try!
Holy Grail Starter Kit (R360) – BUY
A collection of some of the most highly rated “holy grail” products in Korean beauty, this kit is ideal if you’d like to try popular products without committing to the full size, or for taking with you when you travel. This specific collection of products is limited edition, and once sold out, Glow Theory will be changing the mix of products available.
COSRX One Step Kit x 1: Perfect for traveling, COSRX’s Pimple Clear Kit contains three of the brands most popular products: Low pH Cleanser, Pimple Clear Pads (great for pores and blackheads), and Snail Sheet Mask
Heimish All Clean Balm 5ml x 1: Great for cleansing and removing makeup, sunscreen and traces of dirt.
Son & Park Beauty Water 60ml x 1: A true multi-tasking marvel: it works either as a cleansing water (second cleanse in the evening or as your morning cleanse) as well as a gentle exfoliating toner.
Pyunkang Yul Essence Toner 30ml x 1: Pyunkang Yul’s hero product, this cult favourite essence toner features a nutrient dense, intensely hydrating essence / toner hybrid formulation.
Huxley Good Night Sleep Mask 30ml x 1: An overnight renewing mask made with prickly pear cactus extract, which is full antioxidants, vitamin E and linoleic acid. Huxley’s Good Night Sleep Mask deeply hydrates, soothes inflamed skin, and repairs dull, nutrient-depleted skin, all while you sleep.
Charmzone Albatross Powder Sun SPF 41 (R370) – BUY
This is essentially a sunscreen and make-up base in one. It is a cream that, on application, leaves the skin feeling soft, dry, matte and smooth – a bit like when you’ve applied a powder. It has and SPF of 41 so effectively protects the skin against the sun’s damaging UV rays. The formula also contains hyaluronic acid that continuously supplies the skin with moisture, keeping it hydrated without any sticky feeling. If you have combination or oily skin, you’ll LOVE this!
Charmzone Control Cream Self Massage (R360) – BUY
A true cult-classic in the K-Beauty market, this Control Cream was launched in 1994 and has sold over 20 million tubes since inception.
Essentially this is an exfoliator that doesn’t use any acids or granules. It relies on a Purifying Complex that includes Moringa seed, Gluconate, broccoli and sprout extract to purify the skin. The cream works by dissolving dead skin cells, while drawing out sebum and other impurities.
You apply a little product onto the skin – much like you would a mask – and leave it on for around 5 minutes. You then massage your face until the product turns into oil. Continue massaging until you can feel gritty particles, which is literally dead skin peeling off! You do not need to remove it with an additional cleanser as the product emulsifies in water.
Charmzone Ginkgo Cleansing Foam (R260) – BUY
If you like a foaming face wash, you need to try this one that contains a Gingko energy complex along with herb extracts. The complex purifies the skin, effectively removing any pollutants while the Jeju Herb extract works to soothe. The formula also has moisturising benefits thanks to extracts of Mountain Goat Milk and milk protein. Do be aware that this is a cleansing foam, not a makeup remover!
I Have a K-Beauty hamper valued at R3500 up for grabs.
The Hamper includes the following products:
3 x Dr.Jart+ Sheet Masks
1 x Laneige Lip Sleeping Mask
1 x Aromatica Organic Rose Hip Oil
1 x The Lotus Jeju Lotus Leaf & Lemon Mist
1 x Heimish All Clean Balm
1 x Heimish Bulgarian Rose Water Hydrogel Eye Patch
1 x Holy Grail Starter Kit
1 x Charmzone Albatross Powder Sun SPF 41
1 x Charmzone Control Cream Self Massage
1 x Charmzone Ginkgo Cleansing Foam
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Follow Glow Theory (@shopglowtheory) on Instagram HERE
Follow Butterkup Beauty (@butterkup.beauty) on Instagram HERE
Follow Mykoco (@mykocosa) on Instagram HERE
Follow Luxeloft (@luxeloftsa) on Instagram HERE
Tell me (in the comment section below this blog post) why you’d like to win this hamper.
Please ensure you include your email address when commenting (only I can see it) so I can contact you, should you be the lucky winner.
I’ll announce the winners name on In My Bag’s Facebook page next week Saturday the 15 of December 2018.