I absolutely adore the whole Giorgio Armani Sì line of fragrances and count the Sì EDT and Sì huile de parfum among my all-time favourite scents. I reckon it has something to do with the unmistakable notes of the blackcurrant Jungle Essence nectar combined with sparkling pear that lend a wonderful joyfulness to the juice of all the Si variations.
The latest expression in the fragrance lineup is all about passion and speaks to empowered, feminine and fierce woman. Sì Passione as the fragrance is called is an intense, uncompromising scent for a confident woman willing to make extreme choices – a woman who dares to say yes.
A powerful reinvention of this signature Armani fragrance, Sì Passione adds a new dimension to Giorgio Armani’s feminine fragrance personality – in his own words, “an irresistible combination of grace, strength and independence of spirit.” The Sì range is guided by these principles of a resolutely contemporary femininity, one that is vivid, one that is alive. Sì Passione is a contemporary redefinition of a modern and bold notion of passion, showcasing a new point of view informed by today’s woman. This woman is fearless, daring, decisive. She says Sì.
The bold, carnation red flacon is emblematic of Sì Passione’s attitude and essence and underscores the core philosophy of the scent. “Rosso come segno di vitalità. Rosso come segnale di passione. Rosso beneagurante e positivo.” says Giorgio Armani. “Red as a sign of vitality, red as a signal of passion. Red to wish you good and positiveness”. Red is also the colour of passion and of love – passion that makes your heart beat faster.
The juice of Sì Passione is meant to reflect a distinct duality between brightness and sensuality.
The fragrance opens with exciting notes of spicy pink pepper, juicy pear, blackcurrant and zesty grapefruit. The floral heart contains notes of red rose – which smells of transparent and vegetal petals in a very modern interpretation; heliotrope that lends an addictive, somewhat powdery note; and luminous and sensual jasmine absolute. As the scent dries down, one can identify cedarwood and the very modern ambery-woody Orcanox™, which gives the scent a maturity and character that really does evoke true passion.
Sì Passione retails for:
R1070 a 30ml EDP
R1520 for a 50ml EDP
R2080 for a 100ml EDP
Sì Passione is available to purchase at Edgars, Red Square, Foschini, Woolworths & Truworths.