Two weeks ago I got to fulfill a longtime dream of visiting New York. I was lucky enough to be invited by Dove to the brands 60th birthday celebrations, as well as a global influencer event taking place in the city. I’d be attending the events along with two other beauty editors and a fellow blogger.

New York City is an incredible place with a fast paced energy that’s almost tangible. Even though this was my first visit, there was something strangely familiar about the city. This is most likely due to the fact the NYC looks exactly like it does in the movies & TV series we watch.

NYC streets

On arrival in New York – after a VERY long flight – we checked into our ultra hip hotel, the NoMo in Soho. It was early morning and we were all super tired, but that didn’t stop us from getting in a bit of retail therapy. Lucky for us, we managed to get the tail end of the sales, so we bagged a few bargains.


Macy’s is mind-blowing shopping experience!

The following day was all excitement. Our first order of official business (after a delicious brekkie of avocado toast topped with a poached eggs) was the Dove 60 Year Dove Retrospective. The event was held in a huge, light filled warehouse situated in the gritty, but fashionable meatpacking district.

Upon entering the event, we were greeted with some advertising images of the Iconic Dove beauty bar. We also learnt a few interesting facts:  

Dove bar original packaging

Launched in the 1957, The Dove Beauty Bar remains a success. The number of Dove bars sold annually could wrap around the world 4 times over!

Dove Lovlier Complexion

In 2015 Dove became the biggest beauty brand on Facebook with over 24 million fans, covering 127 countries.

In 1962 the Dove pink variant was launched.

Dove-pink soap

Over 11 million Dove products are sold every day worldwide.

Dove creams skin

We then got to listen to some of the world’s top scientists chat about the innovation behind some new and VERY EXCITING launches (I can’t divulge anything just yet, but watch this space).

Dove deo test

What I can show you is an experiment of moi spraying some Dove Invisible Dry Antiperspirant spray onto a designer garment (EEEEK!). I was challenged to put the products claim that it won’t leave any marks on coloured clothing to the test. Dove Invisible Dry Antiperspirant Spray has been tested on 100 colours from black to white (and everything in between) to ensure that it keeps you dry throughout the day, without leaving a trace. I also chatted to the scientist who developed the formula, and was assured that it also won’t cause yellowing of garments on the underarms of clothing once washed.

Dove pod

Next, I got to experience the Dove NYC Virtual Reality Pod. Wow, just WOW! I put the VR glasses on and was instructed to lift my feet off the floor. Immediately, it felt like I’d been hoisted onto a swing in the sky, above New York City (sorry for any Vertigo suffering beauties at the launch). What a trip watching the world go about it’s business, way, way, way below me. 

Dove PH test

Growing up, the Dove beauty Bar was the only soap I used. Aside from the fact that I loved the clean smell, it was the only formula that didn’t dry my skin. I fondly remember the 1980’s and 1990’s TV advertising campaign with the yellow strip showing how, when compared to other soaps, Dove has a neutral PH. I was thrilled to watch the experiment again, this time in real life.

Dove LTD soap

How cool is this limited edition Dove Beauty Through The Ages soap dish (above)? Sadly they are only available in the US, but I think it’s so rad, I just had to show it to you.

Happy 60th birthday, Dove!

Don’t forget to catch tomorrow’s follow up post with real life interviews featuring some truly inspirational women. I’ll also be chatting more about the incredible Dove Real Beauty pledge and giving away a hamper that includes ALL my favourite Dove products.


This looks like an incredible experience. Can’t wait to hear more about your NY trip! Makes me itch to visit again.

Thanks Liezel, it was fab. Tomorrow is a VERY comprehensive, but SUPER exciting post. Can’t wait to share it. NYC for the win!

How freaking incredible!! Looks like you had the most amazing time!! And wow, I did NOT know that Dove is already 60 years old!! I use so many Dove products because it really is amazing! ?

The best kind of trip is a Bleasure trip (Business + leisure) Looks like fun and very informative.

Wowee! Lucky Gal. NYC is totally on my bucket list. And to be travelling with such an amazing brand is amazing. xxx

Thanks for the comment, Yolandi. I’ve been waiting years to visit NYC and almost fell of my chair when the invite arrived. You have to go check it out – it’s and incredible city with crazy energy. Keep your eyes peeled for my 48 hours in NYC post coming this Monday.

I LOVE that word Lalannie! I’m going to have to steal it from you #Bleasure 😉

So AMAZING, Tammy! What an experience – one I will NEVER forget. Yep, our good old Dove is 60 years young this year. I agree, the brand is fantastic, and just WAIT to you see what they’re launching this year…

Looks like fun. In my next life, I want to come back as a beauty blogger!

Had the best time, Lauren 🙂

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