When it comes to amazing budget makeup, Maybelline New York always gets it so right. But this season I’m really blown away by the brands launches. The new Color Sensational Vivid Matte Liquid has been on my lips for months now and I cannot rave enough about the texture, feel and colour pay off. Ditto with the super cool Master Blush collection that boasts some seriously stunning colours (especially for darker skin tones). Then there’s the new Push Up Drama Mascara – which I thought I wouldn’t like – but LOVE. Best of all, the products are really easy on the pocket, yet the formulations are top notch. I’m so excited to share these three beauties with you!

A FIERCE LIP

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Color Sensational Vivid Matte Liquid (R109.95 each) is a creamy, liquid lip colour that combines two of the hottest lip trends – bold colour and matte finish – in an easy-to-use liquid format. These bright, rich lip colours allow women everywhere to unleash their bold side. The formula coats lips with opaque coverage in just one swipe, while leaving them feeling comfortable, plush and sensuous. Unlike traditional matte colour, Color Sensational Vivid Matte Liquid is not drying in the least, thanks to the creamy liquid base and coated spherical powders that offers a creamy cushion and the smoothest glide. The unique applicator allows for precise application, while the slanted tip has a built in flexor to help contour and shape lips during application. Eight shades are available (and you’ll want them all!)

THE ART OF PUSH UP

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The Falsies Push Up Drama Mascara (R149.95) features a unique wand designed to give lashes the same lifted shape and over-the-top volume as false lashes. A new combination of an adhesive polymer and soft waxes give lashes major volume that feels lightweight. But, the big innovation with this mascara is the wand that features patented cup shape bristles. These work to scoop and lift lashes into a 45-degree angle – that makes the eyes look bigger – while the formula creates dramatic volume.

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How to use for best results: Start at the base of the lashes and swipe upward with a lifting action to push and stretch the lashes. Use the tip of the brush to reach outer and inner corner lashes. Twist the brush as needed during application to fully access the formula. Apply until the desired amount of lift and volume are achieved. For smoother application, don’t let the mascara dry between coats.

THE CHEEK OF IT!

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Aside from the lightweight, edgy packaging that swivels open at an angle, I just love the intense colours available in the Maybelline Facestudio Master Blush collection (R99.95 each). This blusher has a refined texture, glides on so smoothly, and the colour payoff is excellent. I’m very enamored with “Dare To Pink” – vivid pink that gives the cheeks fierce and fresh colour.

Application: Start at the apples of the cheek and blend towards the highest part of your cheekbone for a natural and healthy glow.