My love for the Dove brand has been well documented on my blog. In particular, I love the haircare – especially the Intensive Repair range. You can read my previous reviews on this magnificent range here and here.
Dove Hair South Africa recently ran an online survey with Women 24 to gauge the relationship women have with their hair, and how it contributes to the way they feel. Unsurprisingly, 80% of women surveyed felt that their hair affected their mood. When asked to share one word that best describes how they feel about their hair, this was how they responded:
- 30% said identity / personality
- 40% used the word ‘challenging’
- 30% said confidence
The above does not surprise me at all. On a good hair day, I feel confident and ready to tackle anything and everything. On a bad hair day, I’m generally moody, petulant and feel insecure. It’s amazing how our hair is so much a part of our identity.
Having a GREAT hair day!
I’ve been very lucky in that I have hair that’s easy, healthy and manageable. It’s thick with a slight wave, so I can wear it straight or curly. I believe my relationship with my hair is (mostly) a positive one.
However, as I get older, my relationship with my hair is becoming a bit challenging. I need to colour my hair every 6 to 8 weeks to hide my greys. I don’t like these so called ‘hairs of wisdom’ because I think they make me look old. I’m pondering whether this is societal conditioning (most likely is) as I can think of a few women who rock grey hair (Jackie Burger being one). But, if I’m honest with myself, I’m just not ready to embrace the grey.
Also, this constant hair colouring is leading to a LOT of chemical damage, and I’ve noticed that my hair is drier than it was 10 years ago, and certainly not as lustrous and healthy.
So I was super excited when Dove sent me the newly re-formulated Dove Nutritive Solutions Intensive Repair range. It uses Nutri-Keratin repair actives that progressively nourishes and strengthens from within, ensuring my hair continuously looks stronger, healthier and more lustrous after every wash. If only it could stop my hair from greying…
The Intensive Repair Shampoo (R45.99) effectively cleans my hair and I like that just a small amount is needed to work up a good lather. It also smells divine. The Intensive Repair Conditioner (R45.99) is very lightweight and you apply it to wet hair, massage and rinse.
I have to be honest, most of the time I don’t use a conditioner, as I prefer to rather slap on a hair mask when I wash my hair (every 2 to 3 days). I apply the Intensive Repair Treatment Mask (R79.99) to my wet hair and leave it on for about five minutes. I love how soft and manageable my hair feels after using it. Even my 12 year old, who doesn’t have any damage, but does have thick, curly hair, loves it. Just yesterday she commented on how good it is at removing tangles and making her hair shine.
I love the thick, creamy texture of the Intensive Repair Mask (above)
Even though I love my hair mask, I’m really enjoying the Intensive Repair Daily Treatment Conditioner (R45.99). It works like a mask at the speed of a conditioner; leaving hair nourished, tangle free and silky smooth. The consistency is thicker than that of a conditioner, but not as dense as a mask. Best of all, it only takes a minute to work.
I was rather excited to see that the whole Dove Nutritive Solutions range has had a re-launch, and now has a new look and feel, as well as some significant enhancements to the formulas.
There are four collections within the Dove Nutritive Solutions range:
- Intensive Repair is the best solution in the core range for damaged hair. The formulas deeply nourish and help to repair even the most damaged hair.
- daily moisture protects normal hair from the daily wear and tear of life. Nourishes to make hair softer and 5x smoother.
- Colour care is designed to provide progressive nourishment to coloured hair. Nourishes hair to keep colour vibrant for up to 10 weeks.
- Nourishing oil care treats frizzy and unruly hair, by progressively nourishing hair at the deepest level, smoothing up to 100% of roughness and controlling frizz.
Like any relationship, developing a long term positive relationship with your hair takes time, commitment and trust. Dove Nutritive solutions will provide you with the immediate result of hair repair (shine, fresh smelling hair) with long term benefits from progressive nourishment. I love how Dove is committed to helping women build a loving and nurturing long term relationship with their hair – one that makes them feel confident and is a source of happiness.
I have 5 hampers to giveaway. Each includes the full Dove Nutritive Solutions Intensive Repair range (4 products), a microfibre hair towel and bath towel to the value of R 1000 each.
To enter, leave a comment below telling me in a paragraph about the relationship you have with your hair. Is it an ongoing battle, or a relationship of love? I want to hear about it – the good, bad and funny. I’ll choose the five stories I like best and announce the winners on a blog post on Friday 1 April.