I’m giving away a bottle of SÌ to one lucky reader!
The juice of Giorgio Armani’s newest fragrance SÌ, is described as follows: “When rose meets black”…a new enthralling Chypre, built on black fruit.
To explain, when a fragrance is described as Chypre, it means there is a contrast between fresh citrus accords (in SÌ’s case, blackcurrant) and a woody or patchouli element.
SÌ opens with a rather sexy aura – blackcurrant and two variations of vanilla combine really well to give the top notes a slightly sweet, but very sophisticated elegance.
Heart notes of Rose de Mai, Freesia and earthy patchouli beautifully balance the initial sweetness to give the scent a sexy, voluptuous quality.
The dry down, or final notes are characterized by blonde amber wood and musk, which adds a very chic, warm and slightly luminous quality to the scent.
I think SÌ a charismatic, utterly sophisticated scent that will resonate well with women 30+. Cate Blanchett fronts the campaign and, in my opinion, she’s the perfect choice. When introducing her as the ambassadress of SÌ, Giorgio Armani described her as having the following qualities, “An amazing allure, a natural charisma, and the same charm as Katharine Hepburn”
This gorgeous mood board sketch shows the look & feel for Cate’s styling
Cate looks superbly sophisticated & stylish in this beautiful black suit
Strike a pose! Behind the scenes of the SÌ campaign
I love how Armani says SÌ is his tribute to modern femininity – An irresistible combination of grace, strength and independence of spirit.
SÌ is an easy to wear scent that’s charismatic without being too overpowering and lingers on the skin for about 8 hours. I reckon it will resonate with most women that it’s targeted at (30+), but I’ve seen a few reviews written by younger bloggers and they love it too. SÌ is a sure bet if you’re looking for a great birthday or Christmas gift.
I’m giving one 50ml EDP SÌ, valued at R990 to a lucky reader. To enter, like In My Bag on Facebook – facebook.com/inmybagblog (if you haven’t already), then leave a comment in the comments section below telling me why you’d like to try this fragrance. I’ll choose a winner by random draw on Friday morning 8 November at 8:30am. The winner will be announced on Facebook and notified by e-mail.
Giorgio Armani SÌ is available at selected Edgars, Red Square, Stuttafords, Truworths, Woolworths and Foschini stores.
Price: 30ml (R705.00); 50ml (R990.00) ; 100ml (R 1,390.00)