I have to admit that usually when a shampoo or conditioner has the words ‘repair’, ‘moisturising’, ‘nourishing’ or ‘hydrating’ I tend to steer clear of it. I find these kinds of formulas leave my hair dull, limp and a bit greasy.
I have normal, thick hair that’s slightly wavy. I colour once a month (to hide those pesky greys) and almost always blow-dry after washing. Three times a week I’ll use a flatiron or curling tongs.
Given that I’m an ex beauty editor and now beauty blogger, I know this is a terrible admission (and I really do know better), but often I don’t even bother to apply a heat protection product before heat styling. Eeek!!!
I was somewhat relieved when Dove sent me some information pertaining to hair damage. I read with interest that worldwide a whopping 60% of women who experience hair damage don’t do anything about it. I’m one of those women.
The main causes of hair damage:
- Chemical processes like colouring, perming, bleaching and straightening result in hair that splits, breaks and frizzes.
- Pollution, sun exposure, cold and dry air all make the hair dull and dry.
- Brushing, washing and towel drying often results in dry hair that’s prone to frizz.
According to the research, women globally spend an average of 30 minutes a day damaging their hair!
So, knowing that my damaged hair desperately needed some help, I decided to give the Dove Intensive Repair range a go. I have to admit, I was a bit reluctant because of the words ‘Intensive Repair’. I was convinced I’d use it, blow dry my hair and have to wash it the next morning because it would be heavy, dull and greasy.
But the exact opposite happened. After the first wash (even before I applied the conditioner) I noticed how much softer it felt. After applying a small amount of conditioner to the ends, I immediately combed it through (without waiting even a minute!) and was amazed at how easily my comb slid through my hair – no tangles or pulls. I also noted that there seemed to be less hair left on my comb than normal – Bonus! But the real test would be after I’d dried my hair – would it be overloaded with moisturising ingredients causing it to look dull, limp and oily at the roots?
I’m pleased to report that after drying my hair it looked super healthy and very shiny – no greasiness, dullness or limp looking locks to speak of! My hair was soft and silky with a lot less frizz. After almost two weeks of use (three times a week) I cannot rave enough about this range. I decided to do a little online search to see what other users worldwide though of the products.
These are some of the descriptions from my favourite beauty product review website makeupalley.com that caught my eye:
“Freakin amazing”, “Best Haircare products”, “Must-Have”, “Love it” and “Holy Grail of Haircare”
For more information about the range, click on the Dove Banner (on the right hand bar of this page) and it will take you through to an educational ‘How-to-guide’ for using the products.
But don’t take my word for it, give it a try yourself and let me know what you think.
I love it so much that I’m giving away a 6-month supply to one lucky reader!!! Leave a comment below and tell me why you need to try this range. The competition closes on Tuesday 23 July at 10am and is only open to South African residents.